Our insights

Did you know that over 4.9 billion people use social media worldwide? That's a lot of scrolling! But not all posts get the same attention. Social media algorithms play a big role in what content users see.

Social media teams have come a long way since the early days of Facebook and Twitter. What started as a one-person show has grown into complex, collaborative units with specialized roles and responsibilities.

Social media platforms have evolved from simple communication tools to powerful money-making machines. What started as a way to connect with friends has transformed into a lucrative career path for many.

As social platforms multiplied, so did the challenges for marketers. Managing multiple accounts across various networks became a juggling act. This led to the birth of social media automation software, designed to streamline workflows and boost efficiency.

Discover the best times to post on social media and boost engagement. Learn smart scheduling techniques for peak performance with Beplan.

In the context of social media, a “viral hook” is the attention-grabbing element at the very beginning of your content – whether it’s the first line of a caption, an eye-catching visual, or the opening seconds of a video – that immediately captures a user’s attention and compels them to stop scrolling